Idea
Generation
What is idea
generation?
Graham and Bachman, 2004 state that Idea generation is the process of creating, generating, developing, and communicating a new idea, this idea can be visual, concrete or abstract, but in the case of idea generation within sport the product/idea would often be either concrete or visual. Johnson, 2005 believes in comprising all stages of a thought cycle, from innovation, to development, to actualization.
Examples of idea generation
Pre 1950’s football players would hammer
studs into their football boots in order to give them traction on the pitch,
this was a large burden as players would be wearing hard metal studs in summer
months and the inconsistency of the stud configuration would also affect how
they played. In 1954 Adi dassler introduced ‘screw in studs’ which allowed a
more consistent figuration, additionally it allowed players to change from metal
studs to rubber studs depending on the surface (Soccer boot, 2013)
Another example of idea generation was
the adding of ball bearings into a football to allow blind people to play using
there hearing (bbc news, 2010)
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My sport
product I’ve generated is the Collision senser. This uses a sensor that is
connected to a small central hub on the back of a sportsman’s shirt, it
measures the power of an impact on the human body.
When developed
fully the possibilities and directions collision sense offers are endless.
Collision
sense in football
Impact in
tackling is a huge talking point in football especially with the constant abuse
of gamesmanship through diving. However with collision sense a referee can be
made instantly aware of if and when a player was fouled, therefore abolishing
cheating out of the game of football. The impact reading will be sent to the referee’s
ear pierce, along with whether the impact happened before the tackler made
contact with the ball (which will also have a sensor as part of the skin of the
football.
Collision
sense in full contact sports
In sports
such as Rugby, American football, boxing and MMA collisions can be measured for
entertainment purposes so that spectators can really see who hits the hardest!
From this promotion ideas such as ‘hit of the night’ can be introduced bringing with it huge sponsorship capabilities.
Reference list
http://www.bbc.co.uk/news/magazine-10914782
How do blind people play football so well, Acessed 28/10/13
Graham, D and Bachmann, T.,
(2004) Ideation: The Birth and Death of Ideas. John Wiley and Sons Inc.
Jonson, B (2005) Design
Ideation: the conceptual sketch in the digital age. Design Studies Vol 26 No 6
pp 613–624.
Soccer Boot, Soccer, 2013 10-14
Accessed: 28/10/13
